A single vintage T-shirt worn by Taylor Swift triggers a fundraising tsunami for marine conservation, shattering goals in hours.
A single, serendipitous fashion choice by Taylor Swift has unleashed a tidal wave of support for marine conservation.
The pop icon’s decision to wear a vintage Monterey Bay Aquarium sea otter T-shirt in a promotional film ignited a frenzy among her devoted fans, who scrambled to find the long-discontinued garment.
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Seizing the moment, the aquarium swiftly re-released the design in a special fundraising campaign. The response was staggering: a goal to raise $1.3 million, a nod to Swift’s favourite number, was obliterated in less than eight hours.
Donations poured in at a rate of nearly $100,000 every fifteen minutes, transforming a piece of ’90s nostalgia into a conservation phenomenon.
The campaign has now surged past the $2 million mark, proving that when Taylor Swift makes a splash, it creates a wave of change, providing a monumental windfall for injured and orphaned sea otters.
