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The New Pornographers get creative on new age-inclusive merch range

What do you do when you want to sell merch to underage fans but your band has an explict name?

You change the band name on your merch, of course. And that’s exactly what Canadian indie rock band the New Pornographers have recently done.

Canadian band The New Pornographers have censored their name in a hilarious new range of age-inclusive merch.

Today the band have unveiled their latest merch release, new kids’ shirts that bear an appropriately censored name: the News Photographers. The shirt also features the artwork and title of their most recent album, In The Morse Code of Brake Lights.

All in all, it seems like a nice inclusive approach to create merch for all their fans – and also a humorous way to poke fun at themselves. In the past, popular children’s music singer-songwriter Raffi has spoken of his objection to the band name, however, he has since apologised.

Check out the merch below.

After posting the new merch, the band received some classic responses from fans:

Tour Dates

Thursday 20 February – Melbourne Recital Centre – Melbourne, VIC
Friday 21 February – Melbourne Recital Centre – Melbourne, VIC
Sunday 23 February – Rechabites Hall – Perth, WA
Tuesday 25 February – The Triffid – Brisbane, QLD
Wednesday 26 February – Metro Theatre – Sydney, NSW
Friday 28 February – Canberra Theatre – Canberra, ACT
Sunday 1 March – Adelaide Festival, Palais – Adelaide, SA
Tuesday 3 March – NZ Festival – Wellington, NZ