Apple announced plans to release a dedicated classical music app in 2022, but time’s running out. Will they actually follow through?
In a press release issued in August of 2021, Apple announced its acquisition of the classical music streaming platform, Primephonic, and also declared that a “dedicated classical music app combining Primephonic’s user interface” would be launching in 2022.
As per MacRumors, the impending app would act as a “replacement for Primephonic, providing users with a destination for streaming classical music from the likes of Beethoven and Mozart.”
However, with the year rapidly coming to a close, there’s still no sign of this new app, and Apple hasn’t mentioned anything. According to MacRumors, “Apple has not publicly addressed the plans since and did not respond to our requests for comment over the past month.”
Oliver Schusser, vice president of Apple Music and Beats, declared in the 2021 press release, “we love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts. Together, we’re bringing great new classical features to Apple Music, and in the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world.”
So, where is it then? Since Apple has not yet addressed the delay in the launch of its classical music app, a slew of internet users have pitched their own theories on Apple’s discussion thread. One poster by the name AndyOrmsby writes, “I’m guessing (and this is just a guess) that there’s no new application coming.
The user continues, “Instead, I suspect that Apple is just concentrating on improving the metadata for the existing Music app to make it work better with classical music. What evidence do I have? Well, just two things really. First, the absence of any new app. Second, the visible improvements in the organisation of classical music.”
What do you guys think? Is there really a new classical app on the horizon, or was the Primephonic acquisition and app announcement a deliberate ploy by the tech giant to improve its existing services?
Either way, Apple owes its classical music lovers and former Primephonic users an explanation. Maybe they’ll finally speak up in 2023? Either way, we’ll be keeping our eyes peeled for updates.