The sheer power of social media has put Rumours, the hit album from Fleetwood Mac, back in the charts more than 40 years after it was released.
Fleetwood Mac has become a rather unexpected social media sensation following a viral TikTok video which emerged at the end of last month.
Now the band are well and truly reaping the rewards with their 1977 album Rumours back in the Top 10, 43 years after its release.
Following the online popularity of the TikTok video – which featured one dude, Nathan Apodaca, riding on his skateboard whilst vibing to Dreams, cranberry juice in hand – the Rumours track began jumping up in the charts, clocking in at number 80 on Spotify’s global streaming charts. This week it came in at No. 12 on the Billboard Hot 100.
Now, Rumours itself has made it all the way into the Top 10 of the Billboard 200 Album Charts, sitting comfortably at No. 7.
Considering it was released 43 years ago, it’s certainly a surreal sight to see – made even more so by the fact that you can see Fleetwood Mac nestled in amongst the likes of BLACKPINK’s The Album or Harry Styles‘ Watermelon Sugar.
What a week! Thank you all. https://t.co/LizV4qgGRo
— Fleetwood Mac (@fleetwoodmac) October 19, 2020
When it was released in 1977, the album broke records by spending 31 nonconsecutive weeks at No. 1 on the Billboard Hot 100. But, incredibly, this is the album’s first Top 10 appearance since 1978. The album has now spent a massive 394 on the charts in total.
According to Warner Music Group’s Global Catalog Division, it’s also the younger generation that is pushing play, with a 314% increase in streams from 23-27-year-olds and a 245% increase from 18-22-year-olds. Bless the internet.
The fact that some people just discovered Fleetwood Mac through TikTok kinda hurts
— Little Shag (@allyson_lolly) October 19, 2020
Relive the album for yourself below.
