This festival is testing loyalty, literally.
Gothenburg’s Way Out West festival is sold out, but desperate fans can still snag a pass by pledging something unexpected: a kidney. Well, sort of. 😉
In a bold move to promote organ donation, the festival is offering a handful of three-day “Kidney Pass” tickets to fans who join Sweden’s National Organ Donation Registry.
Those who sign up to pledging to donate their organs after death will receive a cheeky wristband declaring, “I gave up a kidney for this ticket.”
With a star-studded lineup including Charli XCX, Pet Shop Boys, and BICEP, FOMO is real.
“People say they’d give anything for a ticket, now they can actually make a difference,” says the festival.
Last year, Way Out West made waves with a music-powered IVF lab. This year? They’re saving lives, one kidney pledge at a time.
